Last year it was announced that Adidas will be coming out with a range of Star Wars apparel and shoes based on the original trilogy (who likes the prequel trilogy anyway?). The 501st Legion Singapore Garrison was there to lend a hand to create publicity.
02. First wave of marketing started last year before Christmas. A whole platoon of troopers led by Darth Vader marches down Orchard Road, the heart of Singapore to the curiousity of many Christmas shoppers.
03. This pic and the above one of said event were featured on REUTERS. ^^;
We were also featured on the local evening news as well. ^^;
The official launch of the Adidas Star Wars product was 15th January 2010 and once again the troopers were there to create come buzz.
10. The dirty trooper was stationed with a few at the Iluma store. The others were stationed at other location. Local toys review blog Toys R Evil has a coverage of one of the location. Quite a long queue.
Special thanks to Jason Trooper who took shot pic 01, 10-18, 21-28.